Over recent years the leisure and holiday industry has seen massive improvements in accessibility for elderly and disabled customers within various attraction venues and locations. But why have these organisations been continuously working on improving their ability to accommodate this market segment? Simply, the answer to this question lies in the fact that over 20% of people in England and Wales have an ‘activity limiting’ health problem or a disability. Those people are constantly considering how accessible is the attraction venue that they are intending to visit. This market segment alone currently spends around £8.5 billion on day trips and around £3.2 billion on overnight trips in England.*
Therefore, it’s easy to see the importance for businesses to tap into this enormous consumer group. Improving your accessibility and fulfilling your customers’ needs can directly impact your business performance, as having opening up to a wider market will ultimately lead to an increase in revenue and competitiveness.
Mobility Hire 4 You is a division of Bartrams Healthcare, specialising in the provision of mobility scooters and wheelchairs for hire at events and venues all around the UK.
Based in Ely, Cambridgeshire, the company is a member of the Event Supplier and Services Association (ESSA) and the Association of Show and Agricultural Organisations (ASAO).
Alongside being able to offer ad hoc mobility hire services to a vast number of annual events, such as The Royal Highland Show in Scotland, The Great Yorkshire Show, Duxford Air Shows, RHS Flower Shows and The Cenotaph Remembrance Service Parade, Mobility Hire 4 You have been offering permanent mobility equipment solutions to a variety of venues, including Woburn Abbey and the NEC Birmingham.
Mobility Hire 4 You offers a range of standard and bespoke packages to suit the individual needs of each venue, as well as various purchase and hire options available to you so you can always find a solution that suits your business.
Additional support in the marketing of those services at your event or venue, full staff training, excellent and responsive equipment servicing as well as assistance with customer booking systems can be provided as part of a bespoke package.
As company Director, John Cherrie, further explains, “Accessibility solutions can vary from business to business. Therefore, we have different options available to our various clients. We offer bespoke services to suit the needs of individual businesses and have a dedicated customer service team who are always happy to help our clients. We also work closely with our customers to provide the marketing tools needed to maximise publicity for these services.”
Tel: 01353 653 752