How the social media boom is changing the catering landscape

We love food, we love drink and, nowadays, we love social media. There’s no doubt that technology is changing the way people go about their everyday lives. Recent research found that 83% of the UK’s adult population are active on social media. While people are using this platform to stay in contact with each other, customers are also posting snaps of their days in a way to ‘boast’ about their activities, whether this is regarding their latest adventure, or most recent choice of food. But what does this mean for the catering industry?

Here, with disposable tablecloths supplier, Inn Supplies, we discuss how social media is indeed changing eating and drinking habits.

Food choices

Believe it or not, with so many food choices, social media is actually helping us eat healthier. While we keep sharing images of our delicious dishes, we are also sharing recipes, education, tips and a whole lot more. 

Kathy Smart, CEO of Live the Smart Way, says: “You are more apt to try a recipe or a new food when you see a picture of it and have a friend or person you trust recommend trying it or how to use it.” Visually-appealing catering is being shared on social media

The key fact is that a lot of recipes being shared are quick and easy to make, which is appealing to the majority. Putting an image alongside them is quickly grabbing our attention as healthy foods are often the most photogenic due to their vibrant colours.

Food envy

With cameras often snapping meals all over the world, it’s a phenomenon we simply can’t avoid. Stats found that in America, half of the population take pictures of their food. As well as this, over one in five US residents share images of the food they’ve received at a party or wedding – making the catering industry more aware of the importance of food presentation.

Often, this can provide the viewer with a sense of food envy. We appreciate a good thing when we see it, and often, due to social media, we can get cravings for certain food and drink. After all, nowadays it’s seen as an art form, with dinners being specifically laid out to wow the recipient. 

Smaller portions

A study has shown that highly active social media users are actually eating smaller portions. This is due to the fact they aren’t willing to part with enough time to eat a large meal. Whether this is the case or not, it’s concerning to think that people are putting their social media addiction ahead of gaining the nutrients needed. 

Careers

With the advances in technology, being a social media influencer is now classified as a job for some. This role allows the user to establish credibility and persuade a large audience to purchase goods. Some influencers, including Shisodelicious, have an estimated value of over £20,000.  

To be a social media influencer, people must share their lives transparently in order for companies to recognise their ‘importance’. 

With more customers using social media daily, it’ll be interesting to see how future diets are affected because of technology, and the effect this has on the catering industry.

Sources:

avocadosocial.com

switch.us

statista.com

blog.influencerdb.com

ideafit.com

 

January 21, 2019

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