Ahead of its official 10-year anniversary this July, UK-based business Pitchup.com has reached an impressive milestone, taking its one-millionth booking on Monday 18 February.
The bookings equate to nearly 22,000 years worth of trips, with 2.9 million people enjoying a Pitchup.com holiday - greater than the population of Madrid.
The outdoor accommodation specialist has grown rapidly since its launch in 2009, receiving 18.5 million visits over the last year* and becoming the UK’s highest-traffic outdoor accommodation site in Summer 2018**.
Originally a searchable directory, Pitchup.com became an online travel agent in 2010, offering campsites and holiday parks around the UK an easy way to reach holidaymakers. The business has gone on to become one of the biggest global providers of outdoor accommodation, offering camping, glamping, lodges and caravans in 56 countries.
The site currently offers almost 3,000 locations live for booking, a figure that grows daily, and has been translated into 16 languages with payments available in 22 different currencies, positioning Pitchup.com as a world leader in outdoor accommodation.
Of the company’s first 10 clients who joined its booking service, seven are still with Pitchup.com, with its most successful site receiving £473,000 worth of bookings over the last year.
Dan Yates, founder of Pitchup.com, says the milestone is a testament to the ease of use of Pitchup.com: “When we launched in 2009, searching for and booking a caravan or camping holiday was very hit and miss. Few sites had a web presence, let alone a way to book online, so were missing out on what has become the dominant way of booking accommodation. After being brought up on a holiday park and running its online booking site until 2002, I spotted a gap in the market and was able to create a unique offering where users could visit Pitchup.com and search for all types of outdoor holidays throughout the country.
“Once established, we added new destinations and began to build the brand globally. Today, we have bookings coming in from all over the world - from 112 countries in 2018 - and our clients visiting all types of destinations. While bookings made by British holidaymakers to UK sites still account for the majority of bookings - 80% of all bookings last year - bookings from outside the UK are growing three times more quickly than those by UK customers.”
In addition to the thousands of sites across Britain already on the site, Pitchup.com has announced glamping at Leeds Castle as the historic attraction celebrates its 900th anniversary. Globally, Pitchup.com features in popular long-haul destinations such as Australia, Costa Rica and Namibia.
Commenting on industry changes since the business launched, Yates says: “The weak pound and uncertainty over Brexit have benefited our business in the last two years, as the ‘staycation’ shows no sign of abating and international visitors get more bang for their buck in the UK.
“Over the last decade, we’ve seen camping and caravan holidays rediscovered by customers over 35, perhaps as the novelty of ticking off the low-cost airline route map wears off and people search for a holiday that less resembles their everyday lives.
“As awareness grows of the harm caused by our ‘always-on’ culture, people want to truly switch off, and not just their smartphones. With their rural setting and proximity to nature and outdoor activities, campsites are uniquely well suited to respond to these trends.
“Meanwhile, the popularity of festivals has introduced a new generation to camping, and growing interest in local produce and concern for the environment has benefited the sector. Others are attracted by nostalgia for childhood holidays, pleasantly surprised by the novel accommodation now on offer and greatly improved facilities and customer service. Whether camping in a tent on a farmstay or relaxing in a shepherd’s hut with coastal views, not only has the variety of accommodation available expanded markedly in the last few years, but also the quality has never been higher: the average rating for Pitchup reviews received over the last year is 8.9 out of ten.”
To discover more, visit www.pitchup.com