UK Holiday park owner and operator Bridge Leisure Company, have today launched new websites for eight of its owned holiday parks, making it faster and easier for customers to find the information they need and to book their holidays online.
They have also created a brand-new Bridge Leisure company website consolidating Bridge Leisure Parks and Bridge Leisure Management into one place, showcasing what services the business has to offer.
The new websites were designed by Cornwall based IT specialists, Pitched, who are experts in website design for holiday parks across the UK. The project has taken 7 to months to complete and has seen a complete redesign of the both the look, feel and functionality of the park websites.
Head of marketing and holiday sales, Rachel Mabbs said: “We are so excited to see the months of hard work on the new websites go live today in time for the 2019 season. They have been designed with the user in mind making it easier for people to see the key features of each park are, the range of accommodation available and a new improved online booking facility.
“Although the overall structure of each website is the same, we wanted to make sure that the individual personality and offering of each park stood out. We have spent a lot of time working with Pitched to ensure that the unique selling points of each park are captured on the homepages through great images and content which ensure each parks’ identity shines through.”
The new improved online booking capability has come at a time when Bridge Leisure have seen an overall increase of 30% in advanced bookings for 2019, largely due to the uncertainty around Brexit.
Andrew Hampton, Director at Pitched said “We are delighted to have worked closely with Bridge Leisure on this exciting project. Having supported Bridge for many years now it was clear we needed a robust, yet flexible digital platform to help support their increasing portfolio of holiday parks and ever growing consumer trends towards online.
The design and development of this new bespoke framework will allow the parks to share synergy of technology yet tell their own individual stories through the rich display of content. Our aim is always to put the website visitor first and, we hope guests will find the sites easier than ever to use and explore.”
The redesign of the website for Bowland Fell, which is the latest addition to the Bridge Leisure portfolio, will go live in early 2019.
Brochures for the 2019 season will land on doorsteps in the first week of January, but if you want to get ahead of the game you can visit our new websites for the latest deals and book online today.