Luxury holiday park operator, Park Leisure 2000 Ltd, has appointed Mark Harper as Chief Executive Officer.
Mark brings more than 30 years’ experience in hospitality and leisure to the role, gained in positions as Joint Managing Director at Bourne Leisure for Haven Caravan Parks and more recently, Chief Operating Officer at Parkdean Resorts. He is also a Non-Executive Director of the South West-based restaurant chain, Hubbox.
Park Leisure 2000 Ltd operates a 12-strong portfolio of luxury holiday parks, with locations in Cornwall, Wales, Yorkshire, Lancashire, Herefordshire and Northumberland. The business recently expanded with the launch of a holiday offering to complement its ownership product, owing to demand from the growing UK staycation market.
Mark succeeds outgoing CEO and co-founder of Park Leisure, Miles Dewhurst, who stepped down in February following 20 years at the helm, but will remain as an active investor in the business.
Mark Harper said: “This is an exciting time to be part of a growing business. As a brand, we offer a real antidote to the intensity of many of our competitors - a more personalised experience with all practicalities taken care of.
“I have been hugely impressed with the standards on the parks. I am enthused by the clear goals that our General Managers and our park teams have and I can see that there are lots of opportunities for 2019. My job now is to make sure these teams have the right support to achieve these goals."