Tourism chiefs from across the UK gathered recently to see Norfolk's family-owned Searles Leisure Resort officially crowned as Britain's Holiday Centre of the Year by the AA.
The Hunstanton park took the overall title in the AA Caravan and Camping Awards which was celebrated at a glittering ceremony at Warwickshire's Manor Hotel.
Stepping forward to receive the trophy was Paul Searle and his wife Vicky whose family first began welcoming campers over 60 years ago onto what was then a farm.
Searles has since grown to become one of Eastern England's largest and best-loved holiday centres.
It provides more than 800 holiday home and touring pitches, including luxury lodges to buy and rent, plus a raft of family-friendly attractions and outdoor activities.