social media

How the social media boom is changing the catering landscape

Visually-appealing catering is being shared on social media

We love food, we love drink and, nowadays, we love social media. There’s no doubt that technology is changing the way people go about their everyday lives. Recent research found that 83% of the UK’s adult population are active on social media. While people are using this platform to stay in contact with each other, customers are also posting snaps of their days in a way to ‘boast’ about their activities, whether this is regarding their latest adventure, or most recent choice of food. But what does this mean for the catering industry?

Here, with disposable tablecloths supplier, Inn Supplies, we discuss how social media is indeed changing eating and drinking habits.

Food choices

Has the ‘Instagram effect’ hit caravanning, too?

Instagram photograph of caravan in the woods

Just this October, the iconic Club 18-30 was axed by holidaymakers Thomas Cook after a decade of plummeting sales. What brought Club 18-30’s inter-generational success to a relatively abrupt end? Thomas Cook blamed the rise of ‘ego travel’.  

Essentially, this means people care more and more about what others think of their holidaying choices. Pictures snapped on holiday, therefore, must look luxurious. Anything else – such as those £300 package holidays in budget hotels – no longer cut the mustard.