The Camping and Caravanning Club, in partnership with Practical Caravan and Practical Motorhome magazines, has revealed the winners of the Owner Satisfaction Awards for 2018.
This is the second year that a combined Owner Satisfaction Awards has been run for tents, caravans and motorhomes, this year featuring a category for trailer tents and folding campers for the very first time.
The awards, presented at a star-studded industry dinner at The Midland Hotel in Manchester on Thursday 18 January 2018, were based entirely on the input of thousands of Club members and Practical Caravan and Practical Motorhome readers via a year-long Owner Satisfaction Survey.
The winners were announced across 17 categories at this year’s ceremony, hosted by TV presenter and Club President Julia Bradbury. League tables for each unit type were drawn up in each category, with brands earning the highest satisfaction ratings according to respondents to the surveys crowned as winners.
The surveys were open to anyone who has bought and used a camping unit since January 2014, and the results are published by The Camping and Caravanning Club, Practical Caravan and Practical Motorhome magazines.
Robert Louden MBE, The Camping and Caravanning Club’s Director General, said: “The findings of the Owner Satisfaction Surveys will help manufacturers to improve their products and customers to shop smarter.
“Trends change over time, but people who are camping and caravanning always want to share feedback on their units. The awards are based on the most valuable data out there – feedback from real customers who have used their units in all kinds of weather.”
Alastair Clements, Group Head of Content for Practical Caravan and Practical Motorhome, said: “We’re proud to base these awards entirely on feedback from the ultimate real-world reviewers – the owners who live with these products every day. The Owner Satisfaction Survey gives our readers and Club members an opportunity to get their voices heard, to reward the very best that the industry has to offer, and to highlight the areas that still need to be improved.”
The average satisfaction score earned by winners in each tent award category this year was 93.3%, which tops last year’s already excellent figure of 92.4%. Winners in the caravan awards achieved an average satisfaction score of 94.1% in 2018, compared to 89.7% last year. Only the average score for motorhome owner satisfaction dipped slightly, from 97.3% to 88.5%.
The full results from the surveys, and detailed analysis, will be published in the March issue of Practical Caravan (on sale 25 January) and the April issue of Practical Motorhome (on sale 8 February).