Registration is now officially open for the Land Leisure & Tourism Show 2026, as the UK’s leading event for visitor attractions, holiday parks, experience providers and rural businesses returns to the NEC Birmingham on 4-5 November 2026.
Proudly hosted by Agriconnect, the show marks its fourteenth edition, bringing together thousands of industry professionals who are focused on creating unforgettable visitor experiences and driving business growth. Co-located with the Farm Business Innovation Show, the Land Leisure & Tourism Show offers an even broader platform for growth, reflecting the increasing crossover between rural enterprise, tourism and leisure.
Designed for both established operators and new entrants, the Land Leisure & Tourism Show provides a powerful platform to explore innovative suppliers, gain expert insight, and discover the trends shaping the sector in 2026 and beyond. From increasing profitability to diversifying revenue streams, the event delivers practical, real-world solutions to help businesses build resilient, future-ready operations.
A showcase of innovation and industry insight
As the UK visitor economy continues to grow, with VisitBritain reporting 43.6 million overseas visitors in 2025, standing out in a competitive market has never been more important. The Land Leisure & Tourism Show plays a vital role in supporting businesses to meet this demand, offering access to the latest products, services and innovations shaping the future of leisure, tourism and hospitality. Some exhibiting companies you can expect to see at the show include, Walter Geering, ParcVu powered by Booking Experts, Creative Play, Beyonk, World of Rides and much more.
A key highlight of the event is its extensive seminar programme, designed and produced by Cheryl Waterman. Known for its relevance and impact, the programme combines strategic thought leadership with practical guidance, ensuring visitors leave with actionable insights they can implement immediately.
New features for 2026
The 2026 edition will introduce four brand-new features, designed to enhance the visitor experience and provide even more opportunities for discovery, networking and inspiration:
The Speakeasy Lounge: An intimate, immersive environment where content, conversation and networking come together. Designed with a nod to experiential trends, this space will host thought-provoking sessions and foster meaningful connections in a more personal setting.
The Holiday Park Village: A fully immersive, experience-led feature bringing a real-world holiday park environment to the show floor. Visitors can explore solutions in context, interact with suppliers, and gain practical ideas to implement in their own businesses.
The New Product Trail: A curated journey through the exhibition, highlighting the latest innovations and trailblazing businesses. This feature ensures visitors can easily discover cutting-edge products shaping the future of the sector.
The Start Up Hub: A dedicated space for emerging businesses operating for two years or less, offering fresh ideas, new technologies and the next generation of industry solutions.
A must-attend event for the sector
Purpose-built for the UK visitor economy, the event delivers step-by-step guidance grounded in real case studies, highly targeted networking opportunities, and access to innovations that can drive measurable commercial impact.
Whether you’re looking to source new suppliers, gain expert advice, or stay ahead of industry trends, the Land Leisure & Tourism Show 2026 is the place to be.
Register now to secure your place and be part of the future of the UK visitor economy.
Claim your free pass here – lltshow.com
