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At Pakefield Holiday Park in the Norfolk Broads, a new indoor pool and leisure complex with adjoining bar is planned (artist's impression

Park Holidays UK has said it will invest millions in hospitality and entertainment at its parks next year. The East Sussex based firm – which is owned by Sun Communities, America’s largest operator of park homes – has unveiled plans for a major investment across its parks in 2026, raising the quality bar to “its highest level yet” according to a group spokesperson. The company, which has a portfolio of more than 50 parks, says the multi-million pound splash will see new or updated swimming pools, leisure centres, spas, entertainment venues, bars, restaurants and children’s activities at a host of its parks. The announcement comes after a year of booming customer demand and holiday home buyers. Park Holidays UK says it is predicting the rise in demand will continue in 2026, with the investment helping to further boost the contribution of its parks to regional economies, creating new job opportunities in the process. Brad May, Chief Marketing Officer at Park Holidays UK, said that the vast majority of guests last year were repeat visitors or coming as a result of a personal recommendation. He said: “Our aim is to deliver unique and exciting holiday experiences, and one way to achieve...

A caravan park. Credit: iStock.com

The British Holiday & Home Parks Association (BH&HPA) has issued a stark warning following the Budget. It has accused the Government of failing to support a sector that underpins regional economies and delivers thousands of jobs across the country. Holiday parks say yesterday’s announcement to allow tourism levies in England is a serious misstep. BH&HPA warns that a new tax on visitors will push up the cost of domestic holidays, deter families already under financial pressure and hit coastal and rural communities that depend heavily on tourism spending. The trade association, representing a sector that generates £12.2 billion in visitor spending, is also dismayed that Ministers have only made minor amends to the proposed changes to Inheritance Tax rules by allowing spousal sharing. BH&HPA – which is set to relaunch as HARPA in January – has cautioned that these proposals place long-standing family-owned parks at real risk, threatening business continuity and the livelihoods they support. Rising employment costs across the industry continue to squeeze operators’ ability to recruit, retain staff and invest in the future. Fully funding the training schemes for young apprentices hired by small and medium enterprises is one small step towards supporting parks operators. Debbie Walker, Director General of...

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