Allens Caravans to celebrate heritage with big presence at Caravan, Camping and Motorhome Show
Family-run holiday and residential park company invites visitors to enjoy a trip down memory lane at NEC show
One of the UK’s most established holiday and residential park companies is inviting visitors to the Caravan, Camping and Motorhome Show at Birmingham NEC (18-23 February) to take a trip down memory to showcase its history and heritage in the industry.
Allens Caravans will be celebrating its heritage as a family-run business with a tree-lined avenue through the middle of its stand that will document the company’s eight decades from its early beginnings in the 1940s to the present day. Either side of memory lane will be luxury homes showcasing the variety of accommodation on offer at the coastal parks on one side and the countryside parks on the other. The coastal parks include Aber Bay near Aberystwyth and Sunbeach in Llwyngwril, both in Wales, while the countryside escapes are Abbot’s Salford and Bredon View close to the Cotswolds, and Overstone Lakes in rural Northamptonshire.
Allens Caravans began life in 1940 by Bill Allen, who launched Allens Auto selling cars in Wolverhampton, but started selling caravans too, which proved popular. Later in the 1940s Bill founded Allens Caravans and began placing caravans in the grounds of Wootton Hall, which Bill had also acquired.
Bill and the family team then went on to create the first Midlands Caravan Exhibition at Wootton Hall in 1957, which became an annual event and a major part of the caravan and holiday industry in the UK. Following a trip to the US in 1960, Bill realised how popular and prestigious it was for so many Americans to live in residential caravans (Park Homes) and use leisure caravans (Caravan Holiday Homes) for weekend retreats.
Following his trip, Bill Allen was convinced the same would happen in the UK and from then on, caravan sales overtook the company’s main business of car sales. Allens Caravans then went on to acquire holiday and residential parks and now has seven in total across England and Wales.
The team will be out in force at this year’s show showcasing five of its holiday homes across a range of budgets. These include: Sunseeker Ashton and Willerby Rio, which can be found at the Welsh coastal parks, and the ABI Harrogate, Swift Morlaix and ABI Coworth, which are for sale at Allens Caravans’ countryside retreats.
Talking about their presence at the CCM Show 2025, Allens Caravans CEO James Allen said: “We have been attending the Caravan, Camping and Motorhome Show for many years. It really is the industry exhibition to be at, and our presence this year will be bigger and better than ever.
“We are so keen to focus on our heritage in the industry as a family-run business, to showcase how amazing our residential and holiday parks are, give visitors a taste of our incredible holiday homes and share a little insight into our plans for 2025, which includes a new residential living development at Overstone Lakes and the introduction of glamping pods for holidaymakers at our coastal parks of Aber Bay and Sunbeach in Wales.
“We have just launched our new website too so the timing couldn’t be better. The future looks very bright.”
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