Grantham’s, an award-winning caravan and motorhome dealership and long-standing member of the National Caravan Council (NCC), has launched a bold and light-hearted awareness campaign in support of Cancer Research UK — showing how the leisure industry can use creativity and community engagement to make a meaningful impact.
The campaign centres around a witty video that has quickly caught attention across social channels.
In the clip, a Grantham’ technician finishes explaining a customer’s completed caravan service, before saying, “Other than that, I think that’s it — unless there’s anything else?”.
The customer replies “Actually, you couldn’t take a look at these could you?”, then humorously drops their trousers, implying a “check down below,” prompting the reply: “We just service caravans.”
The video concludes with the impactful reminder:
“You check your caravan… so why not check yourself?”
Through the Work for Good platform, Grantham’s has said it will donate 10% of all proceeds from caravan and motorhome habitation services directly to Cancer Research UK, funding life- saving research while driving vital health awareness among its customer base.
“If it encourages one person to get checked, it’s worth it.”
Mitch Brown, Director of Marketing at Grantham’s, said:
“We wanted to do something that not only raises funds but starts conversations. The idea behind the video was to take something our customers are familiar with — a caravan service — and use it as a way to highlight the importance of looking after yourself, too.
Cancer affects so many people, and if our message encourages even one person to get checked, it’s worth it.”
The initiative runs throughout the season, with all donations made transparently through Work for Good, ensuring every contribution goes directly to Cancer Research UK.
Championing positive engagement within the leisure industry
As a proud NCC member for many years, Grantham’s continues to demonstrate how dealerships can use their platform to promote positive causes while strengthening customer trust and engagement.
By combining brand personality with purpose, the dealership shows that creative marketing and social responsibility can go hand-in-hand — helping both the community and the industry’s reputation thrive.
