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Over half of holidaymakers planning a staycation this year

  • Over a third (35%) of holidaymakers will avoid taking a holiday abroad this year due to Coronavirus 
  • One in six (15%) are planning a multi-generational getaway 
  • Beachside holidays still reign supreme, with over three quarters (78%) planning on a holiday by the sea

The rising costs of holidays mean that over half (56%) of holidaymakers are planning a holiday in the UK this year, according to new research by booking platform family on staycation
The research, of over 1,300 holidaymakers, found that although 88% plan to take a holiday in the UK this year, just under a third (30%) were also planning on travelling abroad, with one in eight (12%) still undecided. Over a third (36%) are planning to increase the number of holidays they take this year. 
Even with the travel restrictions currently in place due to the global pandemic, interestingly Coronavirus was not the top concern for holidaymakers, with more people being put off from booking a holiday abroad due to rising costs. 
The top five factors stopping people from booking a holiday abroad this year are:

  • Cost – 51%
  • Coronavirus – 35%
  • Require a pet sitter – 17%
  • Travel time – 6%
  • Environmental reasons – 6%

Interestingly, Brexit barely scraped the top ten factors, with just one in 20 (5%) stating our departure from the EU as the top factor from stopping them from booking an overseas getaway. 
The family dynamic of holidays seems to be changing, with one in seven (15%) holidaymakers planning a multi-generational holiday. Over 38% of holidaymakers are planning a trip with their children, while 29% will be going on a romantic getaway. 
When it comes to location, the beach was the most favourite location for a UK getaway, with over three quarters (78%) claiming it as their favourite holiday location. Just 13% prefer to holiday in the countryside. 
Gareth Irving, Managing Director at said: “With the coronavirus pandemic creating such a huge impact on the travel industry, it is no surprise that many of us are looking to holiday a little closer to home this year. Whether you prefer a romantic weekend at the seaside or a family trip to the country, the UK really does have something for everyone”.  


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