Caravan Industry and Park Operator finds out more about Aria Resorts – a relatively new player in the holiday park industry that is going from strength to strength thanks to its luxury accommodation…
Currently the fastest-growing UK holiday company, Aria Resorts has 14 locations in highly sought-after holiday destinations.
Pioneering the redefinition of holiday and resort experiences, the highly lucrative staycation market is at the core of the company’s fast-growth business strategy. Taking a positively disruptive approach to the sector, all Aria’s resorts are continually benefiting from a multi-million-pound investment programme.
Alongside this strong holiday offering is the continued growth into the holiday home ownership sector, with a wide mix of property options available across lifestyle and investment portfolio products. Privately owned and private equity backed, Aria has already achieved the status of the fifth largest operator in its sector. Since its inception in 2018, the team has pursued an ambitious, programme of acquisition.
The organisation is owned by a leading, privately-held, alternative investment firm, Angelo Gordon. Working worldwide since 1988, the company has an impressive investment portfolio, currently worth $30 billion.
Aria’s key attraction lies in the fact that, as a dedicated resort company, it is essentially a strategic ‘smorgasbord’ of options for holidaymakers and buyers of all interests and budgets. Budding buyers can pick up their own compact holiday ‘bolthole with benefits’ from as little as just £20,000 in the form of a ‘pre-loved’ static caravan. Or they can invest more than £1/2million in a luxurious ‘boutique barn.’
Mortgageable options such as extensive lodges or on-trend lake houses are available from just £129,950 with a small deposit. These cottages and lodges are nestled across sites in Cornwall, Yorkshire and the Isle of Wight.
Aria Resorts can have owners’ holiday homes added to its professional, managed letting service as soon as the sale has completed, so they can start benefitting from the favourable tax regulations associated with Furnished Holiday Lets. Aria will look after everything from marketing to bookings, cleaning to maintenance. Aria Resorts’ management fee is 30% of the rental income plus a charge for linen, cleaning and VAT.
Alternatively, Aria’s long lease accommodation options can be bought with an attractive investment option offering a fixed return of 7% to qualifying investors. Each long lease holiday home is sold with a 10-year ICW or NHBC guarantee, a 999-year leasehold and are mortgageable (subject to approval). When it comes to reselling, the holiday home will be valued on the open market.
Set within a private gated estate, The Bay Filey, Yorkshire is the Northern jewel in the crown in the Aria Resorts’ portfolio.
Offering the best of both worlds, the New England clapperboard Meadow Lodges, priced from an extremely competitive £185,000, are set by a beautiful lake, within minutes from the stunning Filey Beach.
Filey has been a ‘forever’ destination for families from all over Yorkshire, and beyond, but the available ‘bolthole’ market just had a significant upgrade with the launch of Aria’s distinctive new Nikki, Tahiti and Kontiki luxury lodges. Due to a high and immediate demand, the Kontiki lodges have now sold out but there are plenty of sister lodges available.
The idyllic Isle
Located just off the UK, the Isle of Wight feels a million miles from the bustle of the mainland and is surprisingly easy to access. Aria has three resorts on the island and with prices for static caravans starting from £40,995. Buyers could see immediate advantages in the ultimate UK island escape destination. Some of the properties even boast hot tubs but all guarantee attractive subletting rental fee potential.
The Isle of Wight, surrounded by miles of impressive golden beaches, and with a mild climate, has a thriving tourism industry with millions flocking there annually to embrace wildlife, nature, attractions and, in ‘normal times’, an array of exciting and colourful events.
Nestled between neighbouring villages Bembridge and Seaview, Aria’s St Helens Resort is a peaceful holiday retreat featuring wide luscious green spaces to roam in absolute fresh air and freedom. The wildlife of St Helen’s Duver and the unspoiled sheltered sands of Priory Bay beach, with its unique woodlands, are in close proximity.
The Lakes Rookley, in contrast, is a leafy hideaway, hogging an enviable spot just down the road from the picturesque village of Godshill with its Medieval church and quaint thatched cottages. The resort itself has top family-friendly activities, entertainment throughout the school holidays, its very own pub, and impressive indoor and outdoor pools for making a splash in.
The Bay, Colwell is open from February to November with its cottages and coastal beach houses. In walking distance to the Needles, where visitors can marvel at the towering rocks, wander around Yarmouth and watch boat masts swaying or stroll across to Headon Warren.
Year-on-year, Cornwall continually adds to its trophy display, proving that it is one of the ‘hottest’ UK holiday destinations.
Set right in the beating heart of Cornwall, Retallack Resort is the ultimate 21st-century holiday, weekend or mini-break destination. This five-star holiday resort is a modern retreat for the making of memories, outdoorsy fun and getting away from it all. Earlier this year, Aria launched its first-in-the-UK luxury and mortgageable two, three and four bedroomed boutique barns set within the lush, green, lake-filled landscape, with a range of compelling earn-back options and packages.
A lead-in investment price of £235,000 for a two bedroomed model including a furniture and fittings pack offers significant value for money for this level of luxury and hot-spot location.
Also in Cornwall, Newquay Bay Resort is a typically British, family seaside holiday location in a lush green valley, close to the Blue-Flag-flying Porth beach. A coastal stroll from famous Watergate Bay, the resort also boasts excellent amenities such as a sauna and beauty salon, an epic twenty-metre swimming pool and a bar and eatery. A two-bedroomed, pre-owned static caravan at Newquay Bay Resort will set buyers back as little as £19,995 and there are a number of new options from just £43,995.
Located close to the vast golden sands of Perranporth beach and Holywell Bay, Newperran Holiday Resort is nestled in landscape, with stunning views that demand to be admired, explored and enjoyed. With fantastic facilities such as an adventure playground, cosy eatery, skate park, and indoor swimming pool, guests can really make a splash. Just £39,995 will buy potential owners a two-bedroomed static caravan. Work has just started at Newperran on a brand-new development of 34 premium caravan plots to be launched in 2021.
Continually winning praise as a top UK seaside town, rising star, Bude is an amazing holiday destination with arguably some of the UK’s best scenery. Bude Holiday Resort therefore makes for a very smart ownership option. With a pathway from the resort to the South West Coast Path, it occupies a quiet location but is close to the laidback allure of Bude town as well as award-winning beaches such as Crooklets and Summerleaze with its iconic natural sea pool.
With an impressive heated outdoor swimming pool, stunning refurbished onsite bar and eatery completed in spring 2020, and a long, 12-month owners’ season, Bude is an ideal choice to earn and enjoy. Just £87,000 will buy a new static caravan at Bude Holiday Resort.