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The FizzBang Beverage Co.

The FizzBang Beverage Co. and our sister brand Beverage Genius, specialise in frozen drinks and affordable soft-serve ice-cream equipment. We pride ourselves on offering a wide range of solutions to serve everyone’s needs and budget without compromising on quality and good old-fashioned service.

If you haven’t offered frozen “slushies” before you’re probably missing a trick, ever popular with adults and children alike and one of the most profitable drinks on your menu. Slushies offer fantastic incremental sales with huge profit for the retailer; site an Atomic Ice machine where it is easy to spot and with our bright & fun branding you’re sure to increase those impulse sales. 

Also consider frozen mocktails & cocktails; the on-trade has seen a considerable rise in the trend for frozen cocktails, our popular Atomic Ice mocktails are available in all the traditional recipes, quick and easy to dispense with no time-consuming mixing – just add booze, or not!

All our Atomic Ice drinks  are UK manufactured to reduced-sugar recipes with natural flavours and no Azo colours and available in a wide range of great-tasting flavours.

Atomic Ice dispensers and drinks are best in class, we are a major UK beverage partner for Electrolux Professional, renowned worldwide for quality commercial equipment; coupled with our industry-leading service support and innovative ownership solutions, we’ve got you covered!

fizzbang beverage genius

Choose the dispenser that best suits you, we have free stock “bundle” deals that include a generous start-up pack of Atomic Ice syrups, installation, and training with a 24-month on-site warranty!

For 2022 we wanted to offer a simple solution that enables the retailer to quickly make excellent profits with a simple plan that keeps costs in check with the benefit of a quality product and best-in-class service support, so we have launched the Atomic Ice subscription offer – simply choose your 24-month plan and get a brand-new machine with ongoing stock replenishment, POS, and a full maintenance & support package. 

Pretty much everyone uses a subscription to pay for many things nowadays; from contact lenses and TV packages to cars and lawn-care! We think it’s a no-brainer!

Holidays = ice-cream! If you’ve considered featuring soft-serve ice-cream, you’ve probably been bamboozled with the myriad of machines on offer; add in ambiguous or hidden pricing and dubiously cheap far-east imports and it all gets very confusing! We have a range of Italian manufactured machines, carefully selected so as not to break the bank, they start from as little as £1,650 ex vat and all come with a very generous bundle of Jersey Dairy ice-cream, cones, and POS to get you started.


The mighty MiniGel range of machines really punch above their weight! The best-selling MiniGel1 is perfect for smaller venues, it holds an impressive 6 litres of ice-cream and its stylish design also makes it perfect to sit at front-of-house; these machines are simple to operate and clean and come highly recommended by us as they represent tremendous value for money. 

Stepping up to the more traditional style of soft-serve machines are the K-Soft range, these have a pre-chiller with an 85 portions-per-hour capacity, simple controls and an overnight mode; they are also available as a pump-fed option which gives up to 70% expansion for a lighter ice-cream and, of course, increased yield from the ice-cream base-mix. 

Topping the line-up is the Karma machine, suitable for busier venues this is also a pump-fed unit that has a 150 portions-per-hour capacity.

Many of our customers create their own bespoke recipes: If you’re thinking of varying your menu, how about offering a thick-shake? “Freak-Shakes” are certainly on-trend at the moment; we’ve seen lots of wild & wonderful concoctions, the recipes are only as endless as your imagination! How about a delicious vegan frozen-yoghurt option? Simple to make and dispense – most of our machines have the capability to produce all sorts of frozen / chilled delights.

All our ice-cream machines include an enhanced warranty with delivery & training included.

COMING SOON! Keep an eye out for our upcoming ELEVATE coffee solution. As you’d expect from Beverage Genius, we supply the latest quality equipment and products, together with first-class service and affordable prices. There’s a package to suit everyone. Follow us on our social channels for updates! 

Thank you for taking the time to read this article, we are exhibiting at the forthcoming Source and Expowest  tradeshows if you’d like to try our products & see our offers please do pop along & say hello!

Please do get in touch if you have any questions on any of our offers.




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