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Technology: the terminology to futureproof your holiday park operation

Technology…SaaS… ERPS…CRM… It’s a minefield isn’t it? What does it all mean? And who has the headspace at the moment to think about it never mind putting it into practice? 

We all know the quote: ‘Don’t put off until tomorrow what you can do today’, but really there’s never been a better time to consider adapting technology and digitising your holiday park operation. At Elite Dynamics, we’re seeing more and more enquiries from holiday parks of all sizes who want to know how our innovative Microsoft-backed software solutions can make a positive difference to their business. There’s a growing appetite out there to ‘work smarter,’ so where do you start with taking the first step into transforming and, more importantly in this current climate, futureproofing your holiday park operation? Firstly, let’s debunk some of those acronyms…

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  • SaaS 

This basically means ‘Software as a Service’ and is a cloud-based system accessed over the internet. SaaS provides you with full access to your software on-demand without any extra infrastructure or hardware costs. This could equate to some quite significant annual cost-savings for holiday parks, particularly smaller park operators. Elite Dynamics customers on the SaaS model automatically have instant access to the very latest Microsoft updates and subscriptions – making sure they stay at the forefront of technical advancements and facilitate business growth. 

  • ERP 

This stands for ‘Enterprise Resource Planning’. Put simply, an ERP system brings together everything your business needs in one central place. Sales, park operations, finance, bookings, marketing, human resources, customer data and more, are all in one database to automate, streamline, and improve the efficiency of your holiday park operation. With an ERP system, you can finally move away from trawling two or three different systems or never-ending Excel spreadsheets and have valuable customer data, insights, and reports at the touch of a button. 

  • CRM 

Or a ‘Customer Relationship Management’ system manages all interactions with customers across multiple departments of your holiday park to improve your sales, marketing, and customer service. If you’re looking to achieve a competitive edge in the industry, a CRM system will help you build and maintain the customer relationships that really matter and improve the customer journey. Think of it as maintaining the ‘personal touch’ no matter how big your business becomes. Our EliteCRM can be fully integrated with Office 365 and existing park management systems, and customer information can be accessed in real-time from anywhere and on any device. 

When Elite Dynamics was established in 2015, we made no secret of the fact we wanted to shake up a market full of archaic technology, and lead the way in digitally transforming the global holiday park industry. If anything, the pandemic we’ve all been living through has further exacerbated this, and now more than ever is the time for the holiday park industry to get on board with technology. For your staff, our fully cloud based systems mean they can work from anywhere and on any device, whether they are in the office, out on-park or working from home. 

For your holiday customers, you can give them the reassurance that everything they need can be accessed remotely, both before they arrive and during their stay. Whether that’s making and amending bookings, following new contactless check-in procedures, and reading on-park maps and facilities information, to booking leisure activities, gas bottle ordering or recurring invoice payment processing. It will all be at their fingertips. 

It doesn’t matter if you’re starting from scratch with technology or you’re considering switching IT systems, our highly professional, hugely experienced, and passionate team will work with you to make sure you receive advice, support and training every step of the way. 

“The one thing I’ve always felt with the Elite Dynamics team is that they make you feel as if you’re their only customer. That’s a great thing. I know they’ve got other customers & other projects on the go, but you can contact them pretty much anytime you want, and they will always get back to you and always with the response you need.” 

Thomas Scarrott. Director, Vale Holiday Parks. 

Elite Dynamics is a Microsoft Gold partner providing IT solutions designed specifically for the holiday park industry, and developed for single and multi-park operators, industry manufacturers and suppliers. The flagship park management system, EliteParks, is unique in the marketplace as it’s the only solution with a fully integrated finance system built on, accredited, and powered by the most up to date Microsoft Dynamics technology. The ever-growing Elite suite of software solutions are available on premises or in the cloud and can be accessed from anywhere and from any device.  

For more information or to arrange a demonstration of Elite Dynamics’ industry-focused solutions, visit or call 0161 641 8926 and let Elite Dynamics digitally transform your business.


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