Chris Cowan, managing director and co-founder of insights and analytics agency Clusters, explains how UK holidaymaker and park providers can harness techniques such as market segmentation to successfully understand customers that holiday with them, and create loyal brand advocates.
As caravan parks across the Mid Wales and the Heart of England prepare to reopen on March 1, a leading Shropshire-based leisure company says there are positive early signs of another busy season ahead.
Tony Bywater, chairman of Salop Leisure, which has caravan and motorhome sales centres in Shrewsbury, Machynlleth and Stourport-on-Severn, believes “staycationing” is still as popular as ever with the British public.
“We were a bit concerned about the impact of the wet end to last summer, but the disappointing weather has not dampened enthusiasm for caravan holiday homes, motorhomes and touring caravans which allow people to get away whenever they wish to a location of their choice,” he said.
Verdant leisure continues investment drive with the acquisition of eighth leisure park
Verdant Leisure has announced the acquisition of its eighth leisure park. Scoutscroft Holiday Centre in the Scottish Borders is the fourth holiday park purchase in the last 18 months for the bespoke leisure park operator. Scoutscroft is just one mile from Coldingham Bay Leisure Park, the site Verdant Leisure purchased in early 2017.
There's a high-flying career awaiting two baby owls which were hatched recently at Woodlands Family Theme Park near Dartmouth in Devon.
That's because Ernie and Els will be joining their parents, Bonnie and Clyde, as part of the flying display team at the park's popular falconry centre.
Meanwhile, the pair are winning the hearts of families visiting the park's zoo farm which also plays host to many other adorable creatures great and small.
The two baby birds – which are burrowing owls – are the first chicks to be hatched by their mum and dad since the pair arrived at Woodlands three years ago.
Burrowing owls are native to North and South America, and are so called because they live underground in burrows dug out by small mammals and prairie dogs.
An innovative new campsite which has opened in the East Midlands has redefined luxury glamping by combining community, architecture and interior design.
In the Stix was opened this Summer in Greetham, Rutland, by Darren Blackwell and Alex Cowie and is the first campsite in the country to offer camping domes with a solid mezzanine second floor, creating a family-friendly camping experience that encourages visitors to engage with each other and local businesses during their stay.
It has taken them four years to plan and design the site in Darren’s home county of Rutland because the couple wanted the domes to be state-of-the-art.
Darren said: “We did a lot of research and looked for inspiration from other designs but Alex was determined to get a bathroom in there.
Caravan sites are ringing with the sound of music – because Brits love singing in the shower and their tunes travel over the open space. New research reveals that bathrooms are the favourite place for Brits who want belt out their top tunes.
A huge 86% admitted singing in the shower, with one in three proud wannabes believing they have a great singing voice. The top shower anthem was voted as Madonna’s famous hit, Like a Virgin, followed by Whitney Houston's I Wanna Dance With Somebody. What's more, a quarter of Brits say the habit has even caused arguments after annoying others living in the house.
Holiday home owners and staff at a popular Kent holiday park are celebrating after the curtains went up on a £4 million makeover which took place over winter.
It means that New Beach Holiday Park near Dymchurch is now ready for the 2018 season with facilities described as "wholly unrivalled" in South East England.
Park Holidays UK, which owns New Beach, said the on-time completion of such a major project was a fantastic team effort for which everyone deserved credit.
In just a few months, the park's former clubhouse has been demolished and replaced with a modern new complex, fully equipped with the latest showbiz technology.
It may not be the first thing a park owner thinks about, but data protection laws here in the UK apply as much to holiday and home parks as they do to any other business sector. In May next year the General Data Protection Regulation (GDPR) will come into effect and is set to introduce some significant changes.
The impact of these changes and identifying what issues are relevant will be a challenge for many park owners. So what is changing and what should you be doing now to make sure that next year does not hold any nasty surprises? Iain Jenkins, a legal expert in GDPR from Blacks Solicitors LLP, provides an overview on everything park owners need to know:
Electric cars are one of the next big things on the market, but are they going to replace the classic holiday caravan? Like it or not, it seems as though they’re here to stay, but that doesn’t mean they won’t be changing.
These days, caravans and motorhomes are often described as being too wasteful or inefficient considering they’re essentially an entire house, albeit a small one. However, with the improvements in electric engines and appliance, we might be seeing caravans turning up alongside electric lease cars in the near future, with their own 100-percent-electric solar-powered cooking equipment. Not only will this be a greener caravan, but if you combine it with an electric car, you’ll keep your destination unpolluted and the air fresh no matter how long you spend there.