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The Changing Face Of UK Holiday Parks

Holiday parks
A MARKETING PERSPECTIVE by Kally Carder

I’ve worked in the industry for a number of years, as a PR and social media consultant for Nobull Comms, working with a number of holiday park operators. The last five years has seen a raft of changes, with mergers and a major increase in turnover of companies working within the sector. Here I’ll look at how this will affect marketing campaigns now and in the future.....

In 2016, the total turnover of the UK’s 100 biggest caravan and holiday park companies was up 9 per cent from £2.46bn five years previously, according to research by Ortus Secured Finance. With the recent merger of Park Resorts and Parkdean the landscape has changed further still.

Owning a Park Home or Lodge Overseas - is clearly a HIT

Owning a Park Home or Lodge Overseas  - is clearly a HIT

If the footfall through Tingdene’s Visitor Centre at the beginning of March was anything to go by, the idea of owning a park home or lodge overseas is clearly a hit for many couples in the UK. 

Tingdene Homes and Caravans in the Sun hosted their first joint Open Weekend to mark the beginning of their relationship and promoting the availability of park homes and lodges overseas. 

William Kay, Owner / MD of Caravans in the Sun, was welcomed by Simon Sleep, Northern Business Development Manager for Tingdene Homes.  Simon commented “ We are very excited to be working with William and enthusiastic to be taking park homes and lodges into places like Spain, France and Italy”

Best holiday park in Devon receives 5 stars for outstanding caravan and camping facilities  

caravan and camping facilities  

Cofton Holidays’ award-winning run continues with news that the South Devon holiday park has received one of the highest accolades in the world of camping and caravanning for the second year running. 

The family-run business located near the pretty coastline of Dawlish Warren, has been awarded the AA 5 Pennant Gold accreditation for its outstanding camping offering and facilities. Cofton has 450 caravan and tent pitches, including over 50 hard standing pitches. 

Caravan girls smash target to create £7,500 charity windfall

Caravan girls smash target to create £7,500 charity windfall

A group of friends on a North Wales holiday park who bared all for charity have bust their fundraising target – and breasted the tape with almost £7,500 in the kitty.

The pals found themselves in the spotlight last autumn when they posed for a cheeky charity calendar at Tree Tops Caravan Park near Hollywell in Flintshire.

Their aim was to raise £2,000 for Breast Cancer Care by selling the £6.50 calendars to friends and relatives, but they hadn't reckoned on how popular their poses would become.

When pictures of the feisty females appeared in the press and across social media, the orders started to come in thick and fast.

It's a snip! Kent park's MP cuts tape on new clubhouse

MP cuts tape on park's new clubhouse

Glasses were raised this spring at one of Kent's most popular holiday parks, Golden Leas in Sheerness, as the ribbon was cut on its new feature-packed clubhouse.

Declaring the facility officially open was local MP Gordon Henderson who was joined at the celebrations in March by park staff plus holiday home owners and other VIP guests.

The clubhouse is part of a recent £500,000 investment project at Golden Leas by Lovat Parks which acquired the business almost a year ago from its longstanding family owners.

During his visit, Mr Henderson, who is MP for Sittingbourne and Sheppey, toured the park's 22-acre grounds in the company of its general manager Jo Treadgold.

To Finance Or Not To Finance

To Finance Or Not To Finance

Consumers in the 21st century are credit savvy. Unlike their parents and grandparents, the millennial generation is less likely to save up for a new bike, lavish holiday or home improvements – they are happy to buy now and pay later. And the same is true for the caravan and camping sector.

Consumers expect to be offered credit terms when they make expensive purchases; if they aren’t, they can always turn to their credit card or apply for a personal loan, but if you can offer a ‘one stop shop’ by selling them the credit alongside their tent, you are likely to increase sales.

Events Inc - Small Family Business Celebrates 11th Year Repeat Contract

Events Inc - Small Family Business Celebrates 11th Year Repeat Contract

Events Inc are proud to continue to hold the contract to supply one of the largest providers of holidays and holiday home ownership in the UK. 

For the 11th year running, Events Incorporated continues to be Bourne Leisure’s  preferred supplier to deliver their annual programme of activity days, events and experiences to Owners.

Green Planning Studio Ltd

Green Planning Studio Ltd

Recent changes to the law have created significant opportunities for site owners to increase unit numbers. By exploiting these changes, owners of caravan and park home sites have been able to increase the number of units on their sites and/or change the residency restrictions from holiday use to permanent residential occupation.  

Tingdene Captivate their Audience  -  Superb New Visitor Centre

Tingdene Superb New Visitor Centre

Tingdene opened their doors to showcase their brand new Visitor Centre to both trade and public in separate events, with huge success on both occasions. 

After months of intense work following a detailed design plan and much excitement as the brand new show homes were positioned, the team were thrilled to show off the new centre and product range. 

Thomas Marshall, honoured Tingdene, by officially cutting the ribbon to open the new Visitor Centre.  Simon Baker, Head of Sales for Tingdene, helped mark the occasion with Thomas while guests looked on. 

Thomas Marshall is well known and very active within the industry, holding the role of Branch Director of the North West Branch and National Vice Chairman of the BH&HPA. 

Pet-loving Dorset park's new top team bound into action

Tracey Daffern (left) and her husband Paul (centre) with the park team at Shamba Holidays in the New Forest

One of Dorset's most pet-friendly touring parks, Shamba Holidays in the New Forest, has welcomed new managers on board who really know how to put pooches on a pedestal.

That's because husband and wife team Graham and Tracey Daffern are also the proud owners a springer spaniel which will help them sniff out dog-friendly activities in the area.

Five-year-old Poppy will be taking the lead in discovering new Fido-friendly walks and nearby attractions which welcome dogs on behalf of the park's thousands of annual visitors.

Graham (58) and Tracey (47) took up their new roles at Shamba in February this year, and will now be in day-to-day charge of the multi-award winning park near Ringwood.